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Village Media Bulletin: April 2025 Update

All posts 30 Apr 2025

🌸 Hello, April! 🌸

Spring is in full swing and so are we!

In this month’s newsletter, we’re buzzing with fresh energy and exciting updates, including big interview wins, upcoming events and award celebrations.


Village moves 🌟

Nice to meet you!

A warm welcome to Steve Cornwell who has joined The Trillium team as a newsletter reporter.

In team expansion news: the Client Services team and the Marketing and Communications team both grew in April, adding skilled designers to each of the departments.

Carrie Walls, Stephanie Andrews and Jayda Avilla (when not engaged with Accretive projects) have joined the Client Services team, where they will contribute their expertise in ad design.

Danielle Fleming and Leah Johnson have joined my team, continuing their strong design leadership across key programs including SPACES, Village Gold, Cares, CBAs and our email programs.

Welcome and best of luck!


Celebrating the Heart of Orillia: Third annual Community Builders Awards 🫶

Winners, sponsors and guests attended the third annual OrilliaMatters Community Builders Awards reception at Casino Rama
Winners, sponsors and guests attended the third annual OrilliaMatters Community Builders Awards reception at Casino Rama | Connor Earl

Now in its third year, the OrilliaMatters Community Builders Awards provide an annual opportunity to acknowledge the people putting in the work to improve Orillia now and for the future.

The CBAs recognize positive local contributions from individuals and organizations across various sectors, including Arts, Economic Development, Education, Environment, Health Care, Sports and Recreation and more.

The awards are part of the OrilliaMatters Cares program, which aims to inspire community engagement and highlight the efforts of those working to better the community.

You can see a full list of this year’s winners here. Feature articles on each of the winners will be rolling out on OrilliaMatters over the next two weeks.


Jessica Owen nominated for Canadian Association of Journalists award 🏆

CAJ - The Canadian Association of Journalists. Photo of Jessica Owen

The Canadian Association of Journalists has announced this year’s finalists for Canada’s top investigative journalism awards and our very own Jessica Owen is among them!

Jessica was named a finalist in the JHR/CAJ award for Human Rights Reporting for her powerful CollingwoodToday story about a victim of a violent sexual assault who was left reeling when she encountered significant challenges accessing support services following the attack.

The local woman navigated a complex system of victim services that often provided conflicting information and inadequate support. She experienced difficulties with jurisdictional overlaps and bureaucratic obstacles that hindered her recovery. Despite these challenges, she has become an advocate for systemic change, reaching out to government officials to highlight the gaps in support for sexual assault victims.

CAJ award winners will be announced on May 31.


From the desk of our editor-in-chief ✍️

Inside the Village crew with Liberal Leader Mark Carney at Algoma Steel on April 25, 2025
Inside the Village crew with Liberal Leader Mark Carney at Algoma Steel on April 25, 2025 | Lars Harsberg

Don’t ask, don’t get. With that mantra in mind, Scott Sexsmith spent the past couple months pestering the Prime Minister’s office almost daily, asking if Mark Carney would sit down for a pre-election interview with our ‘Inside the Village’ podcast. Scott’s persistence paid off.

On April 24 — four days before Election Day — the PMO told Scott we could have 20 minutes with Carney the next morning, during a campaign stop at Algoma Steel in Sault Ste. Marie.

Some behind-the-scenes fun: The video crew — Zack Trunzo, Drew Armstrong and Eythan Henson — had mere minutes to set up all the gear before Carney showed up. To their credit, the whole thing went off without a hitch.

For those keeping score, our sit-down with Carney was our second interview in less than six months with a Canadian prime minister. (Justin Trudeau spoke to the podcast last October).

For the record, we repeatedly asked Conservative Leader Pierre Poilievre to join us for a chat. We never received a response from his campaign team.


Spotted around the Village 🌎

The Sudbury.com team took part in a meet and greet at Twiggs on April 30 to celebrate the launch of SPACES in Sudbury.
The Sudbury.com team took part in a meet and greet at Twiggs on April 30 to celebrate the launch of SPACES in Sudbury.

Left to right: Caitlan Nickerson, reporter Cara Nickerson, community partnership specialist Ted Lindsay, BurlingtonToday editor Julie Slack, Amy Holt, Lisa Jefferies and (front) editor Brenda Jefferies
Left to right: Caitlan Nickerson, reporter Cara Nickerson, community partnership specialist Ted Lindsay, BurlingtonToday editor Julie Slack, Amy Holt, Lisa Jefferies and (front) editor Brenda Jefferies

The FlamboroughToday team enjoyed a night of fun and fundraising at the Waterdown Rotary Club's Night at the Oscars Trivia night. The event raised $12,000 for Rotary community and international projects.

Left to right: SooToday reporter James Hopkin, SooToday reporter Kenneth Armstrong, Village Media managing editor Mike Purvis, journalism student Emmet Paradis, SooToday reporter Greg McGrath-Goudy and SooToday editor Brandon Walker
Left to right: SooToday reporter James Hopkin, SooToday reporter Kenneth Armstrong, Village Media managing editor Mike Purvis, journalism student Emmet Paradis, SooToday reporter Greg McGrath-Goudy and SooToday editor Brandon Walker

Members of the head office editorial team bid farewell to our student intern Emmet Paradis after a six-week placement.

Back row L-R Sudbury.com reporter Tyler Clarke and Sudbury.com editor Mark Gentili. Front row L-R Sudbury.com assistant editor Heidi Ulrichsen, student intern Kaitlyn Lemay, Sudbury.com reporter Jenny Lamothe, Sudbury.com reporter Len Gillis, Village Media director of community relations Abbas Homayed
Back row L-R Sudbury.com reporter Tyler Clarke and Sudbury.com editor Mark Gentili. Front row L-R Sudbury.com assistant editor Heidi Ulrichsen, student intern Kaitlyn Lemay, Sudbury.com reporter Jenny Lamothe, Sudbury.com reporter Len Gillis, Village Media director of community relations Abbas Homayed

Algonquin College journalism placement student Kaitlyn Lemay (centre, in white sweater) posed with the Sudbury.com staff on her last day in the newsroom. Thanks for all your work, Kaitlyn, and best of luck for your career!


✨ Spotlight on sponsorships ✨

GuelphToday sponsored the red carpet at the 29th annual Black Tie Bingo event in support of Guelph General Hospital on April 5
GuelphToday sponsored the red carpet at the 29th annual Black Tie Bingo event in support of Guelph General Hospital on April 5 | Kyle Rodriguez

In April, we sponsored 23 events and initiatives across our communities, including:

AuroraToday
Holistic Healing Fair

BarrieToday
Morey Made Market

BayToday
North Bay Regional Health Centre Foundation

CambridgeToday
Preston Figure Skating Gala, Galt Jazz Fest, Acton Academy, Arcady Ensemble

CollingwoodToday
Bowl For Kids Sake BBBS Grey Bruce, Collingwood Skating Club, Blue Mountain Foundation for the Arts

MiltonToday
Community Living North Halton Casino Night

NewmarketToday
Better Living Charitable Foundation

OrilliaMatters
Holistic Healing Fair

PelhamToday
Pelham Concert Series

SooToday
Holistic Healing Fair, Algoma Autism Foundation, Northland Barbershop Chorus, One Stop Christmas Show Spring Fling for Twinkie Foundation, Musical Comedy Guild

Sudbury.com
Pro X Wrestling, Sudbury Home Builders Show

ThoroldToday
Art at the Pumphouse

TimminsToday
Sports for Kids Timmins

CambridgeToday sponsored the red carpet at the Big Brothers Big Sisters of Waterloo Region Chefs' Gourmet Dinner hosted by Best Friends April 7
CambridgeToday sponsored the red carpet at the Big Brothers Big Sisters of Waterloo Region Chefs' Gourmet Dinner hosted by Best Friends April 7 | Matthew Livingstone


Pawesome Villager of the month 🐾

Elodie the silver chocolate lab

Say hello to Elodie 💜

This good girl just joined Greg Bellec-Rodrigues’ family this month.

Send us your pet pics here!

See you in May!