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Community Impact

From attention to action.

Community impact is not measured only by pageviews, impressions or reach. It is measured by trust, participation, connection and tangible improvements in people’s lives.

Village Media uses journalism, technology, local facilitation and community partnerships to help communities move from awareness to understanding, and from understanding to action.

We create impact by helping communities:

Community Builder Awards

Village Media Cares and GoodWorks programs turn local goodwill into lasting community action.

Through initiatives such as Random Acts of Kindness, Community Builders Awards, fundraising campaigns and community partnerships, we connect residents, businesses and organizations with opportunities to better the communities they call home by inspiring generosity, celebrating community leaders and mobilizing support where it's needed most.

Community Builder Awards

The Community Builders Awards recognize the individuals and organizations whose contributions make their communities stronger.

By celebrating acts of leadership, service, generosity and innovation, the awards elevate local role models and encourage a culture of community participation and pride.

Random Acts of Kindness

Random Acts of Kindness is built on a simple idea: small acts of kindness can create large ripples of change.

The program delivers unexpected moments of support and celebration to individuals, families and community groups. The heartwarming surprises are made possible through the collective generosity of local businesses and readers.

Community Conversations

Village Media's Community Conversations bring representative groups of local residents together to discuss important local issues, identify shared priorities and help communities move toward constructive action.
These conversations provide a deeper understanding of residents' experiences, values and concerns, helping communities identify opportunities for progress.

Community Impact Protocols

Our Community Impact Protocols are designed to help communities focus attention on major local challenges, gather insight, engage stakeholders and support practical pathways forward.

The goal is not only to report on community problems but help communities understand them, discuss them constructively and make progress together.

Why it matters:

Communities don't change because people read one story or attend one meeting. Progress happens when information, conversation, leadership, generosity and action begin to align. Village Media’s community impact work is designed to help that happen.

Awards and honours

2026 Winner
Random Acts of Kindness
Community Engagement Award
Local Media Association Digital Innovation Awards
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2026 Finalist
The Trillium
Michener Award
Michener Awards Foundation
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The Trillium

2026 Winner
Jenny Lamothe, Sudbury.com
National Newspaper Awards- Cora Hind Award for Local Reporting
National Newspaper Awards
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Sudbury.com

2026 Silver
Jasmyn Rowley, Zaafina Naqvi, Elise Nelson, Zack Trunzo, Drew Armstrong
Best Video Content
Canadian Online Publishing Awards
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SooToday

2026 Winner
Kevin Lamb, BarrieToday
Best Photojournalism
Canadian Online Publishing Awards
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BarrieToday

2026 Winner
Nikki Cole, BarrieToday
Best Daily News/Sports Coverage
Canadian Online Publishing Awards
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BarrieToday

2025 Winner
Kevin Lamb, BarrieToday
Best Feature Series
Canadian Community Newsmedia Awards
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BarrieToday

2025 Winner
Tyler Clarke, Sudbury.com
Best News Story
Canadian Community Newsmedia Awards
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Sudbury.com

2025 Winner
Jasmyn Rowley, Zaafina Naqvi, Elise Nelson, Zack Trunzo, Drew Armstrong, SooToday
Outstanding Community Service
Canadian Community Newsmedia Awards
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SooToday

2024 Silver
Tyler Clarke, Sudbury.com
Best Local Community News/Sports
Canadian Online Publishing Awards
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Sudbury.com
More awards

2024 Silver
Alex Flood, SooToday
Best Daily News/Sports Coverage
Canadian Online Publishing Awards
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2024 3rd Place
Village IQ
Best Audience or Engagement Strategy
Local Media Association Digital Innovation Awards

2023 Winner
Natasha Philpott and Rob Paul, InnisfilToday
Best Daily News/Sports Coverage
Canadian Online Publishing Awards
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InnisfilToday

2023 Silver
Raymond Bowe, Nikki Cole, Shawn Gibson and Kevin Lamb, BarrieToday
Best Daily News/Sports Coverage
Canadian Online Publishing Awards
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BarrieToday

2023 Winner
StratfordToday
Best Contest and/or Promotion
Local Media Association Digital Innovation Awards
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StratfordToday

2023 Winner
Community Builders Awards
Best Event
Local Media Association Digital Innovation Awards
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2022 Silver
Heidi Ulrichsen, Sudbury.com
Best Continuing Coverage
Canadian Online Publishing Awards
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Sudbury.com

2022 Silver
Marg. Bruineman, Erika Engel, James Hopkin
Best Column
Canadian Online Publishing Awards
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2022 Winner
Kevin Lamb, BarrieToday
Best Photojournalism
Canadian Online Publishing Awards
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BarrieToday

2022 Silver
Shawn Gibson, Marg. Bruineman, Nikki Cole, Bob Bruton, Kevin Lamb, BarrieToday
Best Daily News/Sports Coverage
Canadian Online Publishing Awards
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BarrieToday

2021 2nd Place
CollingwoodToday
Best COVID-19 Local Community Coverage (small market)
Local Media Association Digital Innovation Awards
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CollingwoodToday

2021 Silver
CollingwoodToday
Best Community News Website
Canadian Online Publishing Awards
CollingwoodToday

2020 3rd Place
GuelphToday Community Leaders Program
Best New Digital Initiative
Local Media Association Digital Innovation Awards
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GuelphToday

2020 2nd Place
SooToday
Best Local Website
Local Media Association Digital Innovation Awards
SooToday

2019 Silver
David Helwig, SooToday
Best News Coverage (Small Newsroom)
Digital Publishing Awards
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SooToday

2019 Silver
David Helwig, SooToday
Best Continuing Coverage of a News Story
Canadian Online Publishing Awards
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SooToday